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Ads, AI & Opportunities for Charities | FARRER Charity Programme Update
π’ Paid Media News
π¨ Big Changes Coming to Meta Ads? Mr Zuckerberg hints at significant updates on the way for Facebook Ads, particularly around AI integration. π Read the full story on The Verge
π Bing Ads β Nonprofit Waitlist Now Open Microsoft is opening up it’s Ads for Social Impact grant again for nonprofits. π Join the waitlist here
π€ LinkedIn Ad Grant β June Submissions Now Open A new opportunity to apply for LinkedIn’s ad support. Categories include:
- Diversity, equity, and inclusion
- Economic opportunity for professionals overcoming barriers
- Environmental sustainability
π Google Ad Grant Updates
π§ͺ Performance Max (PMax) Testing Weβve trialed PMax campaigns across 20 member accounts. While results aren’t yet outperforming a well-optimised Maximise Conversions setup, PMax does allow you to appear on Maps, but that’s all. We expect it to become standard within 6 months.
π Content Still King Keep feeding your website with fresh, relevant content. Itβs critical to get the maximum performance from the ad grant.
π€ AI & Search Trends
π‘ Bing Ads Power ChatGPT Optimisations in your Bing Ads campaigns and content will help with visibility in ChatGPT as behaviour shifts from Google to AI. This could make getting your hands on a Bing Ad Grant even more important.
π Content Fuels Generative AI Ensure your website content is structured, informative, and consistent to show up in Gen AI outputs. AI is only as good as the content it learns from.
π₯ Events & Opportunities
βοΈ June Breakfast β Sold Out! Thanks to everyone who registered. Looking forward to seeing you there!
β July Breakfast Roundtable β 4 Spots Left π July 16 π Reserve your place now
π 1 Spot Left for June Strategy Audit Our final spot for a personalised strategy audit is available. Get in touch if youβd like to claim it! π Book it here
π FARRER Charity Programme News
Weβre excited to welcome five new organisations to the Farrer Charity Programme:
- Diverse Abilities β supporting children and adults with disabilities in Dorset.
- LGBT Foundation β providing vital support services to the LGBTQ+ community across the UK.
- YMCA St Paulβs Group β offering housing, health and wellbeing, and youth support across London.
- London Sport β working to make London the most active city in the world.
- The Relationship Therapy Centre β offering expert relationship support and counselling services.
A very warm welcome to all of you β weβre thrilled to have you on board!
The Farrer Charity Programme is committed to helping charities maximise their impact through paid media. If youβd like to discuss your current strategy or anything covered in this post weβd be happy to help.
Book a call with Ollie