Posts by Farrer
September Calendar
The Obsession with AI
Unless you’ve been living under a rock, or holidaying in the outback (of which we would be very jealous) you’ll know that all anyone is talking about at the moment is Chat GPT and how it can solve all our problems. There is something incredibly satisfying about asking it questions and getting a detailed response…
Read MoreThe LinkedIn Algorithm
Over the past several months LinkedIn has made significant updates to the way we view content, if you’re a regular user you may have noticed a shift. The changes to the algorithm will mean that some content will be rewarded whereas some will have a noticeably lower reach. “ People have grown tired of seeing…
Read MoreNew Client – jump accounting
We at Farrer are delighted to now be working with the team at Jump Accounting who have partnered with us to develop a lead generation strategy through paid media channels. This plays well into our experience and we’re incredibly excited by the growth opportunities this project presents. “ Jump have a well converting website but…
Read MoreCustomer review mining
We all know that using customer reviews and testimonials is a popular resource when building creative and helps to boost conversion rates. We at Farrer have been including testimonials in ad creative for our clients across the board. When people see positive feedback from satisfied customers it instills confidence and authenticity, and it makes the…
Read MoreThreads – all you need to know
This month Meta has unveiled their new app to compete directly with Twitter. Threads is a text only version of Instagram and “a new, separate space for real-time updates and public conversations.” Following Elon Musks tumultuous ownership of Twitter which resulted in a series of unpopular changes, including a daily limit on the number of tweets…
Read MoreWhat is new with ga4?
Google Analytics 4 (GA4) is Google’s latest version of their analytics platform, designed to provide businesses with more comprehensive insights into their digital marketing efforts across multiple channels. Here are some key aspects that make GA4 helpful and potentially successful. “ Cross-platform TrackingGA4 enables tracking across multiple platforms and devices, including websites, apps, and even…
Read MoreIs PMax the future?
Performance Max campaigns, offered by Google Ads, are designed to maximize performance and reach across various Google touchpoints. It is an automated campaign that utilises machine learning and smart bidding to optimise ad delivery and achieve the best possible results. “ Performance Max campaigns can reach users across multiple Google platforms, including Google Search, Display…
Read MoreJuly Calendar
Working with influencers
Working with influencers online can offer several benefits for both businesses and brands alike. Influencers are known for having dedicated and engaged followers who trust their recommendations. By collaborating with influencers we get to tap into their audience and increase awareness right where we want it, particularly useful when targeting a specific niche or demographic.…
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