Posts by Farrer

Introduction Every charity I have ever worked with faces the same challenge: there is always more ambition than capacity. You have campaigns to run, income targets to hit, and an…

Working with the team at Bowel Cancer UK this year has been an absolute pleasure, not only because of the results, but because of the mindset behind them. When a…

The Google Ad Grant is a powerful tool for charities, offering the opportunity to appear at the top of relevant Google search results without the usual advertising cost. However, as…

CLPE approached FARRER to turn around the performance of thier Google Ad Grant. At the time, the account was only spending $362.85 per month. With such a depth of website…

Since taking over Almeida Theatre’s Google Ad Grant activity, we have seen a clear and sustained improvement in performance, both in terms of revenue and meaningful outcomes. In just four…

We often talk about the importance of content when it comes to charity marketing. Whether you are using the Google Ad Grant or running broader paid media campaigns, content plays…

If you run a nonprofit or charity and want to expand your digital reach without spending a fortune, the Google Ad Grant is an incredible opportunity. Google provides $10,000 (approx.…

📢 Paid Media News 🚨 Big Changes Coming to Meta Ads? Mr Zuckerberg hints at significant updates on the way for Facebook Ads, particularly around AI integration. 🔗 Read the…

Introduction If you’re a charity marketer juggling multiple responsibilities, social media can feel overwhelming. With limited time and resources, how do you make the biggest impact? Florence Bell who previously…

Introduction Tusk is a pioneer in fundraising, setting itself apart through its unique approach to engaging its target audience. I recently caught up with Charlie Mayhew, Founder & President of…