Posts by Farrer
What is Viral Marketing
Viral marketing is a type of strategy that focuses on using social media, word-of-mouth, and other online platforms to spread information quickly and organically. When done effectively, awareness for the brand or product can take off like wildfire. Effectively, the goal is to create content that is so engaging that people feel compelled to share…Read More
The idea of hybrid working has become increasingly popular in recent years, particularly due to the COVID-19 pandemic and the shift to remote working. A work arrangement where employees split their time between working remotely and working on-site, typically at an office, can be a great way to get the best out of both scenarios.…Read More
Are TikTok Ads the New Facebook?
TikTok is gaining popularity as an advertising platform, but will it overtake Facebook as the dominant platform? Both platforms have their own strengths and target different demographics, so brands may choose to advertise on both platforms or focus on one depending on their goals and target audience. TikTok is extremely popular, especially among younger generations.…Read More
Paid Media in 2023
Any form of advertising that a company pays for is Paid Media. This can be pay-per-click (PPC) ads, social media ads, display ads, and sponsored content. An important element to get right for businesses looking to reach their target audience in a crowded digital space. Social media is a key platform for paid media, but…Read More
What is GA4?
GA4 – Google App Engine 4th generation GA4 is the latest version of the fully managed APP Engine platform, used for building and running web applications and mobile backends. The update provides a set of powerful new features and services for developers to build and deploy applications. With GA4, developers can enjoy automatic scaling, increased…Read More
What is Google Ad Grant?
Google Ad Grants is a $10,000 (*approx £8,000) gift by Google to spend specifically on the Google Ads platform. This is part of their Google For Nonprofits offering and the best bit about it, is it’s free! The Google Ads platform allows nonprofits to place adverts at the top of Google search results when people…Read More
The Google Ads Grant – what’s new?
The Google Ads Grant is a wonderful free resource available to charities. $10,000 (approx £8,000) per month to spend on Google Ads gives charities the opportunity to appear at the top of Google search results when someone is searching for their cause. Any legitimate charity will be approved as long as they have a website…Read More
The Key to a Successful Google Ads Grant
The Google Grant is a $10,000 (£8,000) gift by Google to spend specifically on Google Ads. Any legitimate charity will be approved as long as they have a website that is up to scratch. A free charity resource It’s a free resource and should be a brainer in any charity marketing mix. The core purpose…Read More