The Challenge
Limited in-house expertise and time to implement and make the most out of the Google grant.
The Plan
Get the google grant approved from scratch. Build a campaign structure to mirror the website and incorporate Bore Place's key verticals, venue hire, school tours, group away days, weddings, yoga & retreats.
The Outcome
The Google Grant spends the full $10k per month resulting in 20% of all website traffic assisting in filling up the booking calendar.
Bore Place is set in 500 acres of countryside which encompass an organic dairy farm. organic market gardens, conference centre, environmental education centre, and more. Via detailed keyword analysis and engaging ad copy the Google grant provides the opportunity to share the message.