The Challenge
The pandemic closing the doors like many causes major disruptions and financial implications due to the ax of ticket sales for live shows.
The Plan
Events were being live-streamed and this have BSO an opportunity to reach a national and eventually international audience. This meant building locations specific campaigns using specific ad copy to reflect the offering.
The Outcome
Over the course of a year drove over 10,000 new visitors to the website, and via location-specific campaigns were able to identify where their new audience was based.
I want to take this opportunity to say thank you for all your help and hard work on the BSO account. I'm really pleased at how it is running, especially with the uplift from the new website, and hope that it will continue to strengthen over the coming months.
Nick
Digital Marketing Officer
The Bournemouth Symphony Orchestra is an English orchestra, based in the South West of England. Ticket sales and membership are vital revenue generators. The Google grant enables BSO to be seen by a far wider audience.