Breakfast Roundtable guestlist

TOPICS COVERED IN OUR LAST ROUNDTABLE

Dependency on Major Platforms: Heavy reliance on Meta and Google for growth can create volatility and unpredictability.
Profitability vs. Growth: Balancing rapid growth with profitability, crucial for investment and scaling.
Customer Insights and Data Utilisation: Leveraging first-party data for deeper customer understanding and improved marketing attribution.
Alternative Channels and Community Building: Reducing dependency on major platforms by exploring alternative channels and community-driven strategies.
Creative and Performance Marketing: The necessity of having a flexible and responsive creative strategy that aligns with performance marketing goals.
Customer Feedback Loops: Maintaining constant feedback loops with customers to stay attuned to their needs and preferences, which can inform product development and marketing strategies.

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