As a leading tailor on Savile Row, Cad & The Dandy aimed to scale their appointment numbers via paid media channels.
Look for the next generation of tailoring customers by profiling a range of personas on Facebook Ads and capture in-market browsers via Google and Bing advertising.
Between 15-25% of appointments referred by paid media channels. The scale was subject to seasonality.
Once the booking software had been successfully tested for transparent tracking generating a return was the next challenge. The strategy included rigorous testing on social media with audiences and content, as well as continuous evolution of the website experience to boost conversion rate. This resulted in a consistent and scalable return from both the Google Ads and Facebook Ads platforms.
The challenge for savile row is the reliance on the corporate customer whilst the workplace dress code relaxes. Cad & The Dandy offer a range of more casual styles and pride themselves on providing an accommodating and un-intimidating atmosphere for customers. This provided a perfect platform for paid media as we targeted the wealthy casual social media user or first time customer on Google Ads.