Opinion
Black Friday Do’s and Don’ts for eCom Brands: A Strategic Guide
Introduction I’m Jack Farrer, director of Farrer Digital. I have operated in paid media for over 10 years and have seen a number of successful and less successful Black Friday…
Read MoreAmazon’s Return to Full-Time Office Work: Hybrid vs Full Time
Amazon’s recent decision to return to full-time office work has sparked significant debate, particularly after CEO Andy Jassy’s internal message. What I really like is the emphasis on their core…
Read MoreWorking with influencers
Working with influencers online can offer several benefits for both businesses and brands alike. Influencers are known for having dedicated and engaged followers who trust their recommendations. By collaborating with…
Read MoreTone of Voice in 2023
Our tone of voice in marketing will vary greatly from one brand to another, depending on the desired effect and target audience. Do we want to create a calm space…
Read MoreThe Caffeine Effect
Offering free tea and coffee in luxury stores isn’t out of the norm, but what about in the digital world? You could look to target caffeine consumers who are likely…
Read MoreHow to Beat the Instagram Algorithm in 2023
Instagram are known to make frequent updates to their algorithm with different strategies being favoured by the app, and in turn boosting reach. A wider reach means more eyes on…
Read MoreHybrid Working
The idea of hybrid working has become increasingly popular in recent years, particularly due to the COVID-19 pandemic and the shift to remote working. A work arrangement where employees split…
Read More