Opinion

Working with influencers online can offer several benefits for both businesses and brands alike. Influencers are known for having dedicated and engaged followers who trust their recommendations. By collaborating with influencers we get to tap into their audience and increase awareness right where we want it, particularly useful when targeting a specific niche or demographic.…

Our tone of voice in marketing will vary greatly from one brand to another, depending on the desired effect and target audience. Do we want to create a calm space of serenity, speak with an assertive authority, or create hype in a disruptive manner? As a whole, the general aim is to find the right…

Offering free tea and coffee in luxury stores isn’t out of the norm, but what about in the digital world? You could look to target caffeine consumers who are likely to consume caffeine before shopping, such as early morning or afternoon shoppers, by tailoring marketing messages and advertising efforts to appeal to this group, and…

Instagram are known to make frequent updates to their algorithm with different strategies being favoured by the app, and in turn boosting reach. A wider reach means more eyes on your content which is always going to be something that helps drive traffic, and in turn draw in new followers and potential leads. So what…

The idea of hybrid working has become increasingly popular in recent years, particularly due to the COVID-19 pandemic and the shift to remote working. A work arrangement where employees split their time between working remotely and working on-site, typically at an office, can be a great way to get the best out of both scenarios.…