Performance

We all know that using customer reviews and testimonials is a popular resource when building creative and helps to boost conversion rates. We at Farrer have been including testimonials in ad creative for our clients across the board. When people see positive feedback from satisfied customers it instills confidence and authenticity, and it makes the…

Performance Max campaigns, offered by Google Ads, are designed to maximize performance and reach across various Google touchpoints. It is an automated campaign that utilises machine learning and smart bidding to optimise ad delivery and achieve the best possible results. “ Performance Max campaigns can reach users across multiple Google platforms, including Google Search, Display…

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Any form of advertising that a company pays for is Paid Media. This can be pay-per-click (PPC) ads, social media ads, display ads, and sponsored content. An important element to get right for businesses looking to reach their target audience in a crowded digital space. Social media is a key platform for paid media, but…