Paid Media in 2023

By Farrer | February 23, 2023 |

Any form of advertising that a company pays for is Paid Media. This can be pay-per-click (PPC) ads, social media ads, display ads, and sponsored content. An important element to get right for businesses looking to reach their target audience in a crowded digital space. Social media is a key platform for paid media, but…

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The Key to a Successful Google Ads Grant

By Farrer | November 9, 2022 |

The Google Grant is a $10,000 (£8,000) gift by Google to spend specifically on Google Ads. Any legitimate charity will be approved as long as they have a website that is up to scratch. A free charity resource It’s a free resource and should be a brainer in any charity marketing mix. The core purpose…

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