Resources

Over the past several months LinkedIn has made significant updates to the way we view content, if you’re a regular user you may have noticed a shift. The changes to the algorithm will mean that some content will be rewarded whereas some will have a noticeably lower reach. “ People have grown tired of seeing…

This month Meta has unveiled their new app to compete directly with Twitter. Threads is a text only version of Instagram and “a new, separate space for real-time updates and public conversations.” Following Elon Musks tumultuous ownership of Twitter which resulted in a series of unpopular changes, including a daily limit on the number of tweets…

Google Analytics 4 (GA4) is Google’s latest version of their analytics platform, designed to provide businesses with more comprehensive insights into their digital marketing efforts across multiple channels. Here are some key aspects that make GA4 helpful and potentially successful. “ Cross-platform TrackingGA4 enables tracking across multiple platforms and devices, including websites, apps, and even…

Viral marketing is a type of strategy that focuses on using social media, word-of-mouth, and other online platforms to spread information quickly and organically. When done effectively, awareness for the brand or product can take off like wildfire. Effectively, the goal is to create content that is so engaging that people feel compelled to share…

TikTok is gaining popularity as an advertising platform, but will it overtake Facebook as the dominant platform? Both platforms have their own strengths and target different demographics, so brands may choose to advertise on both platforms or focus on one depending on their goals and target audience.  TikTok is extremely popular, especially among younger generations.…