What is Viral Marketing
Viral marketing is a type of strategy that focuses on using social media, word-of-mouth, and other online platforms to spread information quickly and organically. When done effectively, awareness for the brand or product can take off like wildfire. Effectively, the goal is to create content that is so engaging that people feel compelled to share…Read More
Are TikTok Ads the New Facebook?
TikTok is gaining popularity as an advertising platform, but will it overtake Facebook as the dominant platform? Both platforms have their own strengths and target different demographics, so brands may choose to advertise on both platforms or focus on one depending on their goals and target audience. TikTok is extremely popular, especially among younger generations.…Read More
What is GA4?
GA4 – Google App Engine 4th generation GA4 is the latest version of the fully managed APP Engine platform, used for building and running web applications and mobile backends. The update provides a set of powerful new features and services for developers to build and deploy applications. With GA4, developers can enjoy automatic scaling, increased…Read More
What is Google Ad Grant?
Google Ad Grants is a $10,000 (*approx £8,000) gift by Google to spend specifically on the Google Ads platform. This is part of their Google For Nonprofits offering and the best bit about it, is it’s free! The Google Ads platform allows nonprofits to place adverts at the top of Google search results when people…Read More