Resources

Viral marketing is a type of strategy that focuses on using social media, word-of-mouth, and other online platforms to spread information quickly and organically. When done effectively, awareness for the brand or product can take off like wildfire. Effectively, the goal is to create content that is so engaging that people feel compelled to share…

TikTok is gaining popularity as an advertising platform, but will it overtake Facebook as the dominant platform? Both platforms have their own strengths and target different demographics, so brands may choose to advertise on both platforms or focus on one depending on their goals and target audience.  TikTok is extremely popular, especially among younger generations.…

GA4 – Google App Engine 4th generation GA4 is the latest version of the fully managed APP Engine platform, used for building and running web applications and mobile backends. The update provides a set of powerful new features and services for developers to build and deploy applications. With GA4, developers can enjoy automatic scaling, increased…