The Challenge
Catherine Tough were at the start of their advertising journey and had ambitious plans to grow their already loyal customer base. Customer acquisition was the key goal with the challenge set for the marketing to pay for itself.
The Plan
Develop a multi-channel paid media strategy that can scale from its own success. We used customer data that existed already and weighted budget against seasonality to develop a paid social strategy that converted low hanging fruit. Secondly we activated paid search to convert potential customers in the market.
The Outcome
X4 growth in media spend funded by it’s own results from paid search & paid social channels. This has resulted in paid media revenue growing by +157%, and then by +168% in consecutive years.
I have only good things to say about our experience, working with the wonderful team at Farrer.
Professional, courteous and accomModating at every turn. Exceptional at finding opportunities. Quick to fix problems. And the results?
We broke even within our agreed 3-month trial period. Since then, ALL our digital budget has come from sales. Today, our budget is 5x what it was when we started, less than two years ago. It’s still paying for itself. We’re so happy; we now plan to conquer the world.
If you’re looking to set-up a perpetual marketing machine that pays for itself…speak to Farrer Digital. Do it now. Before you forget.
Milton
Director, Catherine Tough
Catherine Tough had ambitious plans to grow their customer base and growth was going to be funded by the success of paid media. We took a steady approach to this and ensured spend was weighted to key sale periods of the year.
And Then By
In Consecutive
Years
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque at viverra libero. Morbi feugiat arcu id orci vehicula sagittis. Donec feugiat laoreet ipsum et sollicitudin. Vestibulum vitae est in sapien laoreet auctor. Phasellus eget volutpat risus, a facilisis nulla. Etiam ac sapien sollicitudin, ultrices ligula et, convallis felis. Aenean ut metus quam. Quisque sit amet faucibus diam, sit amet lacinia arcu. Sed fringilla vel lorem in egestas. Sed enim lorem, ultrices a lorem eget, rhoncus euismod sapien. Aliquam efficitur, odio eget efficitur pulvinar, libero erat efficitur justo, a varius urna purus ac nibh.