The Challenge
Catherine Tough were at the start of their advertising journey and had ambitious plans to grow their already loyal customer base. Customer acquisition was the key goal with the challenge set for the marketing to pay for itself.
The Plan
Develop a multi-channel paid media strategy that can scale from its own success. We used customer data that existed already and weighted budget against seasonality to develop a paid social strategy that converted low hanging fruit. Secondly we activated paid search to convert potential customers in the market.
The Outcome
X4 growth in media spend funded by it’s own results from paid search & paid social channels. This has resulted in paid media revenue growing by +157%, and then by +168% in consecutive years.


Catherine Tough had ambitious plans to grow their customer base and growth was going to be funded by the success of paid media. We took a steady approach to this and ensured spend was weighted to key sale periods of the year.
And Then By
In Consecutive
Years
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