Fair Ways

The Challenge

Capitalise on a competitive google search market for foster care services by boosting the success Fair Ways had achieved via the Google Grant by appearing in front of the right audience.

The Plan

Use the website content to build a more thorough ad strategy whilst also uncovering deeper keyword opportunities. By adding more different goals implement a bid strategy to appear more frequently above the $2 click limit.

The Outcome

Increased spend to over $5k per month contributing 57% of website submissions shown clearly via detailed report highlighting keyword and campaign data.


of all foster carer form submissions driven via Google

Fair Ways cares for over 700 children and young people each year. Onboarding new foster carers is a vital cog in the success of Fair Ways as a charity. Google Ads provided new monthly form completions bringing in prospective new foster carers who entered the Fairways database.