Google Tag Manger Support
Google Tag Manager is a free, no-code tool that lets you manage and deploy tracking across all
your marketing and analytics platforms in one place. We’ll show you which channels drive your
conversions, reduce tracking complexity, and help your site load faster.
3 Tiers of Support to suit You
Tier 1
- Google Tag Manager account and container setup
- Standard GA4 configuration Setup of one primary conversion, e.g. donation clicks, sign-ups
- Standard triggers and variables Clear, consistent naming and folder structure
- Publish and test conversions in the relevant advertising platform
Tier 2
- Google Tag Manager account and container setup
- Configuration for 1–3 platforms (e.g. Google Ads, Meta, GA4)
- Up to three primary conversions per platform
- Standard triggers and variables Clear, consistent naming and folder structure
- Alignment between GA4 and advertising platforms
- Publish and test conversions across all platforms
Advanced
- Google Tag Manager account and container setup
- Standard GA4 configuration Setup of one primary conversion, e.g. donation clicks, sign-ups
- Standard triggers and variables Clear, consistent naming and folder structure
- Publish and test conversions in the relevant advertising platform
Free Google Tag Manager Audit
To identify tracking gaps and recommend the most appropriate setup tier or a bespoke solution. We'll provide you with a written audit summary with clear recommendations
Popular Requirements
If you'd prefer just to have a chat about your requirements lets get a call booked in with Henry.
| Platform | What We Check | What You'll Learn |
|---|---|---|
| GA4 (Google Analytics 4) | Event setup, conversion optimisation, cross-platform linking | See which channels really drive your donations and sign-ups. |
| Google Ads | Conversion tracking, enhanced conversions, GA4 linking | Ensure every key action is tracked and optimised. |
| Meta Ads | Pixel setup, conversion events, data sharing with CRM | Confirm Meta is learning from your best donors and sign-ups. |
| TikTok Ads | Pixel setup, event tracking | Capture all relevant website traffic and conversions. |
| LinkedIn Ads | Insight Tag setup, conversion events | Verify your professional audiences are being tracked effectively. |
| CRM | Integration with ad platforms, audience syncing, revenue tracking | Make sure your donor and supporter data is improving campaign ROI. |
| Google Tag Manager | Google Tag Manager account and container configuration | Manage and deploy tracking across all your marketing and analytics platforms in one place. |
Clarity. Control.
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Google Tag Manager gives teams a way to control advertising and tracking without touching the site’s code.
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Perfect for organisations weighed down by legacy code and frustrated by slow, developer-dependent updates.
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We’ll show you which channels drive conversions, reduce tracking complexity, and help your site load faster.
FARRER has brought real clarity to our data by integrating HubSpot, Google Ads and Tag Manager, and even built a daily lead dashboard that our sales & marketing team actually loves using. What we’ve valued the most is how easy they are to work with, they’re collaborative, they listen, and they genuinely care. We’d happily recommend to any ambitious business looking to scale!
Matt Dangell, COO
Discuss Our Services
FARRER provides a full-spectrum digital media approach combining paid media, SEO, technical guidance, and creative strategy to scale customer and donor pipelines, guided by responsive reporting.