The Challenge
Honest Brew were looking to drastically improve their traffic levels whilst maintaining conversion rate and performance from paid media channels.
The Plan
Strip Google Ads back and rebuild to make profitable whilst scaling paid social spend to provide quality traffic and ad return using a carefully considered content strategy.
The Outcome
A sharp increase in social media revenue at a scalable return and developing results from a complete PPC re-build.
HonestBrew are a leading online craft beer retailer who have grown from strength to strength in a rapidly emerging market. The challenge with paid media coming out of lockdown was a behavioral shift away from buying beer online and back in bars and clubs. The strategy required consistent creative adaptability on paid social, a mechanism devised between HonestBrew and our creative studio.