The Challenge
Use the Google Grant to drive traffic towards Imperial Health Charities urgent covid relief fund to help hospitals respond, recover and rebuild.
The Plan
Via our certified status we were able to get IHC approved to advertise on covid terms meaning we could build campaigns targeting people searching for ways to support the fight against Covid-19.
The Outcome
The Covid Relief Fund went from £5k to over a million pounds in donations over a 6 month period with our campaigns driving over 16,967 clicks to the fund page.
Farrer have been instrumental in the set up and management of our Google Grant Account. Through their relationship with Google they were able to get us approved for Covid Terms which in turn made a vital impact on our Covid Appeal supporting hospitals and NHS staff. They continue to refine our strategy and have provided valuable insight. We would happily recommend them.
Jack
Head of Communications, Imperial Health Charity
Imperial Health Charity were new to running paid activity and the original goal was to widen IHC’s reach to boost current projects and fundraising campaigns. Once the pandemic hit we were tasked with driving traffic to their urgent appeal and after quickly getting them approved for covid terms we saw an immediate impact. Since then Google activity has gone from strength to strength to date driving over 64,000 people to the website.