Use the Google Grant to drive traffic towards Imperial Health Charities urgent covid relief fund to help hospitals respond, recover and rebuild.
Via our certified status we were able to get IHC approved to advertise on covid terms meaning we could build campaigns targeting people searching for ways to support the fight against Covid-19.
The Covid Relief Fund went from £5k to over a million pounds in donations over a 6 month period with our campaigns driving over 16,967 clicks to the fund page.
Imperial Health Charity were new to running paid activity and the original goal was to widen IHC’s reach to boost current projects and fundraising campaigns. Once the pandemic hit we were tasked with driving traffic to their urgent appeal and after quickly getting them approved for covid terms we saw an immediate impact. Since then Google activity has gone from strength to strength to date driving over 64,000 people to the website.