Performance
Instagram boosted posts
Are Followers Important?
Having a big following on Instagram can seem like a huge deal, especially if you want to give your brand credibility and encourage new customers to trust you and your products or services. However what counts more than the number on the follower total are the users behind those accounts. Having your content viewed by genuine real-life people who fit into your audience demographic is the real jackpot.
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How Can Boosted Posts Help?
Boosting a post on Instagram is a simple and effective way to increase the reach and visibility of your content to a wider audience than that of your existing follower pool. A more failsafe method than waiting and hoping for your content to go viral. This can be a useful tool if you’re looking to increase brand awareness, drive traffic to your website, or promote a specific product or service.
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How does it work?
You can choose any post from your Instagram feed that you want to promote. You can then select specific demographics, interests, behaviours, and locations to target your boosted post to the people most likely to be interested in it. You can set a daily or lifetime budget for your boosted post, depending on how long you want the promotion to run and how much you’re willing to spend.
Once you’ve selected your target audience, budget, and promotion duration, you can launch your boosted post and it will start appearing in the feeds of your target audience.
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It’s important to regularly analyse the results of boosted posts to see if they are helping and which kinds of posts are the most successful.
However, it is worth noting that putting money behind a boosted post may not be enough to achieve your goals on its own. While Instagram’s targeting options are extensive, they are not as granular as those available through Facebook Ads Manager. Boosted posts on Instagram are a simplified ad format, you may not have as much control over your budget as you would with other ad formats, and the reporting is more limited.
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