the challenge
Kip Hideaways is a curated membership platform offering access to the UK’s most unique, design-led hideaways. As their brand matured, they faced a familiar challenge for fast-growing digital businesses: balancing brand identity with scalable, measurable growth.
They wanted to evolve from a brand that relied heavily on organic traffic and partnerships into one powered by a profitable, predictable paid media engine — while keeping their audience quality and brand integrity intact.
To do this, they needed to:
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Understand the true value of their marketing channels.
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Build an accurate reporting infrastructure to link ad spend with actual bookings and signups.
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Create a stable, sustainable stream of high-value bookings through Meta and Google Ads.
"FARRER have helped us unlock a stable and profitable source of bookings through Meta and Google Ads. Their collaborative approach made everything feel easy and aligned, they took the time to understand our business and audience. Thanks to their technical expertise in tracking and reporting, we now have clarity on the value of each channel and can confidently invest where it counts.”
Sarah de Vere-Drummond
Co-Founder, Kip Hideaways
kiphideaways.com
The strategy
We worked closely with the Kip team to build a robust paid media ecosystem from the ground up:
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Full-funnel paid media strategy across Meta and Google, designed to attract both new members and direct bookings.
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Technical tracking overhaul, integrating CRM data with ad platform reporting to accurately attribute revenue and lead quality.
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Ongoing optimisation to focus budget where it drove real financial impact — not just surface-level metrics.
The results
Our partnership delivered a measurable shift in Kip’s digital performance and business clarity:
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Established a stable and profitable revenue stream from Meta and Google Ads.
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Paid activity now drives 15–20% of total monthly bookings.
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Built detailed CRM + Ads reporting, uncovering the true ROI of every marketing channel.
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Implemented end-to-end tracking within the lead funnel to understand the real financial value of each signup.
SUMMARY
Kip now has a clear picture of how every pound spent contributes to long-term growth and a dependable digital engine that scales with their brand.
Get in touch
If we can help you achieve more from your business objectives please do send us a few details and we will be in touch to arrange a call.