Scale London Sock Company’s sales numbers via profitable paid media channels.
Enter the PPC arena to edge market share from successful competitors. A reactive and exploratory strategy was required to establish PPC strengths to deliver the target returns.
Between 15-25% of appointments referred by paid media channels. The scale was subject to seasonality.
London Sock Company entered the sock market with all the ingredients required for success. A great product, a brilliant customer experience and fantastic content. Now they needed to accelerate their sales and launched Google Ads with us. Performance delivered results from the beginning and whilst maintaining required returns, repeated investment in the channel contributed towards significant business growth year on year.
Whilst the focus was on growth, the challenge was to maintain advertising returns whilst we continued to enter new territory. Over a 3 year period 300% was maintained with seasonal peaks around the Christmas period.