Marie-Chantal create beautifully made children clothes at a considered purchase price point. They struggled to reach their target audience via search & social and weren’t achieving scalable results.
Work with Marie-Chantal to clearly establish who the digital customer is and where they shop using demographic data to create specific personas to geo-target specific locations whilst building a creative funnel to keep their target audience engaged for longer.
Activated a paid media strategy across Pinterest, Instagram and Google resulting in a 3x ROAS achieving a scalable acquisition.
Marie-Chantal were at a stage where their marketing didn’t reflect their growth ambitions. Activations across Pinterest and Google, tied with a rethink on Instagram advertising helped significantly scale media spend whilst delivering a boost in ROAS of 70%.
Harnessing the success of core products and a more strategic approach to seasonality helped Marie-Chantal move away from a reliance on discounting. This contributed to both increased sales numbers as well as a healthier margin.