the challenge
Rise Group operates across a portfolio of brands offering financial and software services with ambitious growth targets.
Scaling paid acquisition efficiently has required clear performance visibility, stronger attribution accuracy, and a coordinated strategy across multiple markets.
As the business expanded internationally, leadership needed a reliable engine for lead generation that could both increase volume and maintain lead quality, while also giving sales and marketing teams clearer insight into the real value of every enquiry.
“Working with Farrer has been great for us across our brands at Rise Group. They helped us scale our ad spend by 4x across all our brands, and the quality of our leads has grown with it.
Whilst initially supporting us locally in the UK, we have since expanded internationally, most notably in Dubai where they have played a huge role in helping us break into that market, quickly becoming a really strong lead generator and revenue driver.
FARRER has brought real clarity to our data by integrating HubSpot, Google Ads and Tag Manager, and even built a daily lead dashboard that our sales & marketing team actually loves using. What we’ve valued the most is how easy they are to work with—they’re collaborative, they listen, and they genuinely care.
We’d happily recommend to any ambitious business looking to scale!”
Matt Dangell
Founder, Rise Group
therisegroup.co.uk
The strategy
Farrer Digital worked closely with Rise Group to build a scalable paid media and measurement framework designed to support both domestic and international expansion.
Key initiatives included:
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Scaling paid search investment across the Rise Group brand portfolio while maintaining lead quality.
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Integrating HubSpot with Google Ads and Google Tag Manager to accurately track the true value of every lead generated.
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Developing a bespoke daily lead-tracking dashboard that connected marketing activity directly with sales outcomes, enabling faster decision-making.
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Supporting international market expansion, most notably launching campaigns in Dubai to unlock a new high-growth acquisition channel.
The results
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The partnership delivered both immediate performance improvements and long-term strategic value:
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Advertising spend scaled 4× across the Rise Group brand portfolio while maintaining strong lead quality.
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Paid search contributed 75% of all CRM leads, becoming the primary acquisition engine for the business.
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A new Dubai market launch generated 20% of total leads within the first year, establishing a significant new revenue opportunity.
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Full-funnel tracking and the custom dashboard gave the sales and marketing teams clear, daily visibility into performance and lead value, improving alignment across departments.
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SUMMARY
The results demonstrate that Rise Group’s growth can be reliably accelerated through scalable paid acquisition supported by accurate attribution and clear cross-team reporting. With paid search now driving the majority of CRM leads and international expansion successfully validated through the Dubai launch, the focus shifts toward continued geographic expansion, deeper portfolio scaling, and ongoing optimisation of lead value tracking. Rise Group now has the performance infrastructure, market presence, and data clarity required to scale confidently across both existing and new markets.
Get in touch
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