The Challenge
Sage Gateshead was facing difficulties in obtaining approval for the Google Ad Grant. Their objective for the grant was to enhance outreach to the local community by showcasing their RNS programme, as well as their various classes and courses.
The Plan
Sage Gateshead had already established a robust brand authority and a reputation for hosting well-known acts. Following Farrer's prompt resolution of the approval issues, they devised a plan that solely concentrated on reaching a new audience by promoting shows or classes that did not feature star names, such as the RNS and local courses.
The Outcome
The Google Ads Grant has emerged as a dependable revenue stream, facilitating ticket sales and workshop signups through non-brand searches, while also consistently compensating for underperforming classes and shows.
Sage Gateshead are a music centre rooted deeply in the North, with an international profile. For audiences, for artists, for the North and for the long term.