Sage Gateshead

The Challenge

Get Sage Gateshead approved for the not for profits scheme and to use the Google Grant spend to reach a new audience based in the North East and convert into ticket buyers.

The Plan

Once approved, build a number of campaigns using keywords which didn’t cross over to brand terms to promote local workshops, Royal Northern Sinfonia events, classes as well as promote flagship events.

The Outcome

The Google Grant now provides a consistent stream of revenue via ticket sales & workshop signup driven by non brand searches.


Transactions over 12 months. £79,207.41 conv value

Bore Place is set in 500 acres of countryside which encompass an organic dairy farm. organic market gardens, conference centre, environmental education centre, and more. Via detailed keyword analysis and engaging ad copy the Google grant provides the opportunity to share the message.