The Challenge
Get Sage Gateshead approved for the not for profits scheme and to use the Google Grant spend to reach a new audience based in the North East and convert into ticket buyers.
The Plan
Once approved, build a number of campaigns using keywords which didn’t cross over to brand terms to promote local workshops, Royal Northern Sinfonia events, classes as well as promote flagship events.
The Outcome
The Google Grant now provides a consistent stream of revenue via ticket sales & workshop signup driven by non brand searches.
Bore Place is set in 500 acres of countryside which encompass an organic dairy farm. organic market gardens, conference centre, environmental education centre, and more. Via detailed keyword analysis and engaging ad copy the Google grant provides the opportunity to share the message.