The Challenge
Re-build a jumbled Google grant account to understand what campaigns people are searching for and build processes and campaigns for various petitions via paid social.
The Plan
Re-structure the Google campaigns to better mirror the current website. Use in house tools to uncover more keyword opportunities to ensure we appear in front of as far-reaching an audience as possible. Build a bespoke report to pull in data from Google & paid social efforts to give the SAS team a holistic view of activity.
The Outcome
$10k monthly spend via the Google Grant with a campaign structure set up to highlight conversion rate optimisation opportunities. A number of successful paid social petition campaigns.
Surfers Against Sewage is a grassroots environmental charity, dedicated to the protection of the ocean, waves, beaches and wildlife. Paid social and the Google grant enable SAS to highlight their work to an audience that once is introduced is highly engaged. Detailed keyword analysis and audience research has enable SAS to widen this pool.