What is Viral Marketing

Viral marketing is a type of strategy that focuses on using social media, word-of-mouth, and other online platforms to spread information quickly and organically. When done effectively, awareness for the brand or product can take off like wildfire.

Effectively, the goal is to create content that is so engaging that people feel compelled to share it, generating a buzz, creating hype and as a result drastically increasing brand awareness.

These campaigns can take the form of videos, memes, challenges and interactive experiences. Humor is often the main focus, as well as shock value, or a positive emotional response to capture people’s attention and encourage them to share the content with others.

Viral campaigns can be a great way of reaching a large audience very quickly and at a low cost, But it can also be unpredictable, not all viral marketing campaigns will succeed in generating significant buzz or achieving thier intended goals.